INCREASE REVENUES, DECREASE COSTS
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The decision to go digital requires a change in the way an outdoor advertising company does business. Gone is the need to print faces, deliver them to a billboard site, mount them to the structure and repeat this process as faces are rotated around a market.
Going digital gives you the ability to now instantly change ads, rotate them from board to board (or present them simultaneously on multiple boards) and schedule multiple advertisers on one face. This is a quantum leap in technology that now gives outdoor advertising all of the same capabilities as other electronic media like TV, radio and internet - plus more!
Advertisers can now present ads by day-part, in conjunction with local, regional or national promotions, seasonally and even tied to specific events (imagine a retailer being able to offer championship merchandise within seconds of the local team winning the title!) Plus, you'll have another added benefit that traditional media cannot offer - a captive audience.
And even with the 5x or 10x revenue increases common with billboards that convert from static to digital, digital billboard CPM still remains one of the most affordable of all media
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